Mike Strange is the OMVP of our LA office and he is sharing a post for Thought Leadership Thursday this week!

“The term big data is popular, but perhaps creates the wrong connotation.  The value of big data is in the learnings that we can gain from investigation, not from the data itself, or even the tools.  And some of the most useful insight comes from targeted analysis, often with small amounts of information.  It is often true that patterns are more statistically relevant when considering large volumes of information, but volume is not the goal – insight is the goal. This is not always clear to our big data teams and we, as leaders, can help.”

Follow the link to read the rest of his post on LinkedIn